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Our story · Hospitality since 2004

From engineer to desert host

Mohamed Boumeshoul grew up in the small villages of south-eastern Morocco, near the Erg Chebbi dunes of Merzouga. Travellers were part of everyday life: from an early age he met visitors from all over the world, showed them his region and listened to their stories.

He studied mechanical engineering and spent eleven years at OCP Group, one of Morocco’s largest companies, rising to unit director. There he learned to lead teams, run complex operations and care about the smallest detail.

But travel never left him. In 2017, while still at OCP, he founded Morocco Top Trips with his partner Hassan du Desert, who has worked in tourism since 2004 as a hotel manager and a Sahara driver and escort guide. In 2022 they created Morocco Luxury Tours, its premium brand. In 2023 Mohamed made the bravest decision of his career: he left OCP to follow his dream full time and return to his roots, travel and hospitality. That same year he flew to the United States to meet world-class travel agencies face to face.

Let's Talk

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Sunrise over the Erg Chebbi dunes near Merzouga, where Mohamed grew up
The Erg Chebbi dunes at sunrise, near the villages where Mohamed grew up
Since 2004

in Sahara hospitality

330+

guest reviews

5.0

on Tripadvisor & Google

100%

private journeys

Why travel with us

What makes a journey with us different

100% private, with your own driver-guide

No groups and no fixed schedule. Your driver-guide stays with you from the first day to the last, and the pace is always yours.

5-star personal attention

From your first message to your last day, you talk to people who know your journey by heart. We reply the same day, often within 1 hour, and support you 24/7 in Morocco.

Hotels we know personally

Every riad, palace and desert camp is hand-picked by our team, who know these places personally, from Marrakech to the Sahara.

Local roots

Mohamed grew up in the villages near Merzouga, and our team has worked in Sahara hospitality since 2004. You travel with hosts, not intermediaries.

Precision and warmth, in every journey

Those meetings became lasting partnerships, and Mohamed founded Luxury Tours Agency, dedicated to high-end private journeys worldwide. Morocco Luxury Tours is where all of it comes home: an engineer’s precision, international standards, and the sincere welcome of the south-east.

The planning is meticulous: routes timed to the hour, hand-picked riads and palaces, drivers and guides we know personally. Our team comes from the places you will visit, from the medinas of Fes and Marrakech to the Atlas villages and the Sahara. More than 330 travellers have rated us 5.0.

Mohamed Boumeshoul, founder of Morocco Luxury Tours, in Washington DC in front of the US Capitol

Our journey

From the villages near Merzouga to journeys worldwide

Childhood

growing up among travellers in the villages near Merzouga

2004

Hassan du Desert begins in tourism, as a hotel manager and a Sahara driver and escort guide

11 years

Mohamed, mechanical engineer, then unit director at OCP Group

2017

Morocco Top Trips is founded, alongside Mohamed’s engineering career

2022

Morocco Luxury Tours is born, the premium brand

2023

Mohamed leaves OCP and, the same year, travels to the United States to build partnerships with world-class travel agencies

Today

partnerships with leading US travel agencies, Luxury Tours Agency worldwide, and 330+ travellers rating us 5.0

Travelling with us

What we offer for a luxury holiday

Whichever package you choose, every journey includes the same care:

Prompt & Personalized Service

From your very first contact, experience our exceptional responsiveness—a quality we take pride in above all else, ensuring your Morocco journey begins seamlessly.

Enjoy full assistance throughout your Morocco tour, from planning to your return home. We go beyond being just a travel agency, offering personalized care and expert guidance every step of the way.

Travel in style and comfort in our private vehicles, from luxury cars to spacious vans, with an experienced driver-guide for your whole journey.

Choose from three levels of thoughtfully selected accommodations, each ensuring a comfortable and memorable stay while exploring the beauty of Morocco.
Enjoy a comfortable stay in Morocco with our carefully chosen accommodations across three levels. Travel with experienced multilingual drivers and guides, and explore cities through private sightseeing tours led by local experts for an authentic and enriching experience.
Immerse yourself in Morocco beyond the typical tourist path with exclusive experiences connecting you to local life. Enjoy a perfect balance of popular attractions and hidden gems for a truly unique journey.

Plan with Mohamed

Tell us about the journey you have in mind

Share your dates and ideas. Mohamed and our travel designers reply the same day, often within 1 hour, with a first proposal that is free and without obligation.

Morocco Luxury Tours logo

Exclusive Offers & Discounts

100% Custom & Private Tours

Prices shown are per person for a fully private tour of 1–3 travellers. Every itinerary can be adjusted to your dates and pace.

Group Discounts

  • 4–5 travellers: 20% off Premium, 10% off VIP
  • 6 or more: 30% off Premium, 20% off VIP
Applied automatically when you choose your dates and number of travellers.

Early Bird Discounts

  • 20% OFF when booking 9+ months ahead
  • 15% OFF when booking 6 months ahead
  • 10% OFF when booking 4 months ahead

Family Discounts

  • Children under 6 travel free (1 child per family)
  • Children 6–12 pay 50% when sharing a room with parents
  • Extra 5% off for families